The Square Meal is an eatery, with a cooking school as a side arm of the company. The establishment advocates and promotes the use of sustainable produce and livestock. The Square Meal also supports worthy causes such as GrowYourOwn, UseItWhole and SustainLiveStock. This establishment is located at 9 Frankel Place, which houses both the cooking school and eatery. It is open from 10am-6pm daily.
The showreel found below encompasses the brand narrative of this establishment.
A website was also created to enable consumers to understand what they are paying for before actually dining or participating.
Deliverables for the eatery are targeted specifically to allow consumers to gain more insight on the food landscape, while learning about the different cuts of the animal, and how no cut should be put to waste and discarded. The Square Meal also advocates the use of these surplus cuts because many flavours can still be found, outside the prime cuts that we so often consume, and because knowing where your food comes from is important to us.
The deliverables for the cooking school are of slight difference to suit the participants, during their course. Advertising deliverables have also been created to promote the school, to target a wider target audience.