The Square Meal

The Square Meal is an eatery, with a cooking school as a side arm of the company. The establishment advocates and promotes the use of sustainable produce and livestock. The Square Meal also supports worthy causes such as GrowYourOwn, UseItWhole and SustainLiveStock. This establishment is located at 9 Frankel Place, which houses both the cooking school and eatery. It is open from 10am-6pm daily.

The showreel found below encompasses the brand narrative of this establishment.

https://vimeo.com/60974661

A website was also created to enable consumers to understand what they are paying for before actually dining or participating.

https://vimeo.com/60974662

Deliverables for the eatery are targeted specifically to allow consumers to gain more insight on the food landscape, while learning about the different cuts of the animal, and how no cut should be put to waste and discarded. The Square Meal also advocates the use of these surplus cuts because many flavours can still be found, outside the prime cuts that we so often consume, and because knowing where your food comes from is important to us.

DSC_5322copy
DSC_5260copy
DSC_5233copy
DSC_5248copy

The deliverables for the cooking school are of slight difference to suit the participants, during their course. Advertising deliverables have also been created to promote the school, to target a wider target audience.

DSC_5290copy

DSC_5332

DSC_5219copy

DSC_5348copy

DSC_5299copy

DSC_5340copy

7312810422_95355df08e_z


fantasticfrank-mrcup-11

fantasticfrank-mrcup-01

fantasticfrank-mrcup-07

DIposter

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s